PUSHING BOUNDARIES TOGETHER
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MAKE-UP THE
DIFFERENCE
OUR BRANDS
Beauty is or language. Through innovation, creativity, and excellence, Total Brand shapes the future of makeup-from Italian craftsmanship to global trends.
JOOCYEE
Joocyee is a cosmetics brand recognized for its ability to combine innovation, quality, and distinctive aesthetics. Driven by a strong brand identity and a continuous commitment to developing products that align with evolving beauty trends, the brand has established itself as a key player in the accessible premium makeup segment. Its focus on refined design, high-performing formulations, and an elevated consumer experience makes Joocyee a brand with strong perceived value and significant growth potential across international markets.
D'ALBA PIEDMONT
D'Alba represents a unique masterpiece in beauty, orchestrating a luxurious embrace between advanced Korean skincare technology and the prestige of Italian nature. This innovative bridge combines Korea’s cutting-edge scientific manufacturing with rare, hand-picked Italian White Truffles from Piedmont, the "diamonds of the ground".
GINGER6
Ginger6 is a Korean skincare brand that highlights the benefits of ginger, an ingredient known for its antioxidant, soothing, and revitalizing properties. The brand develops products that combine naturally derived ingredients with innovative skincare technology to help hydrate, brighten, and protect the skin. With gentle yet effective formulas, Ginger6 offers skincare solutions designed for everyday use, promoting a healthy and radiant complexion.
JUDYDOLL
JUDYDOLL is one of the most popular C-Beauty (Chinese Beauty) makeup brands, known for its youthful, creative, and affordable approach. The brand stands out for its innovative products, high-performance formulas, and colorful, carefully designed packaging, making makeup easy and fun to use. With iconic products such as mascaras, blushes, lip tints, and eyeshadow palettes, Judy Doll has gained strong international recognition and has become a go-to brand for consumers looking for quality, trend-driven beauty products, and excellent value for money.
LAYLA COSMETICS
Since 1936, Layla Cosmetics has been an icon of Italian make-up artistry, blending tradition and innovation. Made entirely in Italy, it's products embody quality, creativity and timeless beauty- inspiring generations of artists and beauty lovers with bold colors and passion for excellence.
FRANKLY
Frankly is a Korean skincare brand founded in 2022 by a team of cosmetic researchers led by CEO Song Jeong-geun. The brand was created with the mission of offering transparent and effective skincare, based on scientifically proven active ingredients and minimalist formulations. Thanks to its results-driven approach and clean philosophy, Frankly has quickly established itself in both the Korean and international markets.
COSHEAL PROFESSIONAL
Cosheal Professional is a Korean professional skincare brand specializing in the development of high-performance skin treatments. By combining advanced active ingredients with innovative cosmetic technologies, the brand delivers targeted solutions for hydration, radiance, anti-aging, and skin barrier repair. Trusted by both skincare professionals and consumers, Cosheal Professional combines effectiveness, scientific research, and premium quality.
BABETTE COSMETICS
Babette Cosmetics is our dedicated private label and contract manufacturing division, serving beauty brands worldwide. From concept to production, we deliver tailor-made solutions rooted in Italian craftsmanship, innovation and sustainability-turning every vision into high-quality reality.
FOLTENE
Foltène is a well-established hair care brand recognized for its expertise in scalp and hair wellness. Combining scientific research with carefully selected ingredients, the brand offers targeted solutions designed to support healthier, stronger, and fuller-looking hair. With a heritage built on efficacy, innovation, and consumer trust, Foltène has earned a strong reputation in the premium hair care segment, making it a valuable brand with broad appeal and significant growth potential across international markets.
SHEGLAM
SHEGLAM is a global beauty brand dedicated to making high-quality, trend-driven cosmetics accessible to everyone. Combining innovation, creativity, and exceptional performance, SHEGLAM delivers stylish beauty products that empower self-expression, inspire confidence, and bring professional-quality results to every makeup routine.
MUSEUM
Museum Beauty is the beauty line from the iconic outwear brand Museum The Original. Born from the same spirit of innovation and style, it blends fashion and beauty in a unique expression of identity. Each product reflects Museum's distintive DNA - bold, contemporary and effortlessly sophisticated - bringigng the brand's unmistakable attitude from the streets to the world of cosmetics.
BEAUTY LINK
Madicos is a leading company specialized in lipstick casting and cosmetic manufacturing for the world's most renowned make-up brands.Combinig decades of expertise with advanced technology, it ensures precision, consistency and premium quality in every formula. Trusted by global leaders, Madicos stands for Italian excellence in beauty production.
A YEAR OF GROWTH
We've reached new heights together, redefining success in the industry. Let's celebrate our shared journey of growth, innovation and impact.
50 MLN
GROUP REVENUES
2 MLN+
NEW
USERS
60%
ICREASED
REVENUE
75%
BOOST IN
SALES
4.85/5
CUSTOMER
SATISFACTION
OUR BRAND
APPROACH
WEBSITE LAUNCH
STEP 1
SEO STRATEGY
STEP 2
BRAND IDENTITY
STEP 3
SOCIAL MEDIA PLAN
STEP 4
GROWTH PLAN
STEP 5
INFLUENCER COLLAB
STEP 6
LOOKING AHEAD:
KEY TRENDS
SHAPING 2026
CONSCIOUS IMPACT
Sustainability drives innovation, leading to water-free formulations and refillable, biodegradable, or recycled packaging to reduce waste. 2025 is set to be a year of experimentation, authenticity, and sustainability in beauty. Brands that align with Gen Z's values and aspirations will be the ones to lead the industry.
SKINIMALISM 2.0
Gen Z embraces a natural, glowing complexion, and "Skinimalism" (skin + minimalism) continues to evolve with hybrid products that merge makeup and skincare. Foundations and concealers infused with probiotics, vitamins, and botanical extracts provide light coverage while nourishing the skin.
SEAMLESS DIGITAL
The makeup industry is evolving rapidly, and Gen Z is at the forefront of this transformation. In 2025, key trends will be driven by sustainability, technology, authenticity, and personalization.
CLEAN BEAUTY
Gen Z demands toxin-free, cruelty-tree products with sustainable packaging.
Brands must be radically transparent about ingredients, production processes, and environmental impact.
Greenwashing is no longer tolerated— only brands with genuine eco-friendly values will thrive.
No. 1 in the U.S. Market
No. 1 in the Asian Market
Hanks to Total Brand, JUDYDOLL's vibrant world officially arrives in Italy. As exclusive distributor, we're not just importing products- we're bulding a bridge between international innovation and Italian excellence, ensuring the brand's global energy is perfectly adapted to our local beauty landscape.
A NEW BEAUTY EXPERIENCE
JUDYDOLL represents a new way of living beauty: spontaneous, digital-first and always ahead of the curve. Every product is designed to perform-vibrant pigments, innovative textures and bold formulas that empower self-expression and individuality.
Trough Total Brand's distribution network, JUDYDOLL's collections reach Italy's most dynamic retail and digital channels, offering a 360° omnichannel experience: from online shopping and influncer-driven campaigns to immersive retail displays that bring the brand's aesthetic to life.
WHY JUDYDOLL
WHY TOTAL BRAND
•Exclusive Representation:
Total Brand is the sole distributor of JUDYDOLL in Italy, ensuring authenticity, strategic alignment, and premium positioning.
• Innovation Meets Market
Insight: Our deep understanding of Italian consumer behavior allows us to tailor JUDYDOLL's international strategy to local needs, trends, and tastes.
• Digital Acceleration: From social storytelling to influencer partnerships, we amplify the brand's digital presence and connect with the new generation of beauty lovers.
• Sustainable Growth Vision: We combine performance with responsibility, ensuring sustainable logistics, ethical standards, and long-term brand equity.
Total Brand's mission is to bring the most exciting beauty brands to Italy, curating their growth and translating their global identity into local success stories.
